One of, if not the biggest trends of 2016 is live-streaming. I have experienced live-streaming first hand from Twitter. This year Twitter agreed to a contract with the NFL in order to stream 10 Thursday Night Football games. This has been a huge success for Twitter as they reach out and attract a bigger audience by doing this. Along with football, there is Periscope which is the most popular live-streaming platform where anyone can share what they are doing at the moment. This changes how social media works because people are use to posting what they are gonna do or what they did and now people can share with millions across the world on what they are currently doing. I have seen NBA players use this platform in order to show their workouts, or even concerts being shown. I believe this is a great new way to promote as long as companies find a way to utilize it in their favor.