Marketing Trends: Voice Search and Commands

Every year new advanced phones come out such as the iPhone and new samsung phones, which are competitors. A relatively new feature in both of these phones are voice search or assistants, such as Siri and Cortana. Siri and Cortana are the names of the digital assistants on these phones which help you with searches or pretty much anything you need. These digital assistants have become a big trend and now apple and samsung are fighting to see who has the better digital assistant and which is more responsive. When they first came out they were hard to use, weren't user friendly and hard to function. As the years have past they have gotten more advanced and are much easier to use and they actually come in handy a lot of the time. With these digital assistants every company is always trying to one up each other. The new thing included in these digital assistants are keyword search, which is searching for something based off a key word that you use to describe what you are looking for. It is important for every digital assistant to include this and much more if they want to stay at an even pace with the competitors as this is becoming a huge factor into which phone consumers purchase.