Snapchat is great for social media marketing, and it is here to stay in 2017. Before today I never really recognized Snapchat as a social media marketing tool, until I realized that...well they are. I myself follow many companies on this social media application. At first I only used Snapchat to talk to friends, then I started to follow celebrities and lastly companies started to use the it as well in order to deliver information about products, keep their fan base alert, and release updates. Snapchat is one of the fastest growing social media networks and has over 100 million active users every single day. So if you were thinking of marketing on any social media network, this would be it. In a way snapchat is all of social media put together, where you can take pictures of your activities, videos of live events (which many companies do) in order to get an insight of what goes on behind the scenes, or deliver private content to friends. Snapchat is easily my favorite and most used social media. There are several ways companies can use Snapchat in order to market. For example if I am Nike and I am in charge of their Snapchat I would provide live updates, insight to behind the scenes, hold contests in order to keep my fan base active and involved, and even partner with other companies in order to expand my fan base. There is so much to do on Snapchat that it would be crazy for companies not to be on it.