Last week in my Social Media Marketing class we had an assignment regarding buy buttons. Buy buttons are pretty much a shortcut on social media sites that allow you to skip all the little stuff and go directly to buying the item. These buy buttons were a trend in 2015. In 2016, not so much and are even failing in social media sites and apps. Buy buttons were turning social media into commercial media, and this is one of the big reasons why I believe they failed. If people wanted to go shopping then they would actually go shopping or surf the web on other websites. People go on social media for pleasure and to see what is going on in their lives or their friend's lives. This is where I believe social media such as Youtube, Facebook and Twitter all made a bad decision, because I myself hate to see buy buttons promoting me to buy something when I am trying to keep updated on social media. Although I do believe buy buttons failed, I feel like they can be successful in certain situations and used limited, not being used everywhere harassing the users which in end make them ignore in all. It is a great strategy to increase revenue but at the same time it comes at a cost, which we have seen this past year with buy buttons falling out of the loop. Another problem that was encountered was the fact that most consumers are already use to going to Amazon for shopping. People are wondering what they really need Buy Buttons for and if they would really use them. Myself personally do not like using them either because I usually do not like my card information saved and rather take the extra minute to input my information in again then have it stolen and something be charged to my card. Overall I think buy buttons can excel in the right situations, but for the most part should be kept out of social media platforms such as twitter and instagram.