Cross device marketing is another trend that can be very popular in the near future. Today it is common for people to use five or more devices to shop, go on social media, or perform other task online. Soon enough companies will find a way to tell that it is the same person who is using the smartphone that is also using a certain laptop and tablet at home. This can very well be in our near future and is being worked on as of right now. This can help marketing in more ways than imaginable. If data can be collected for a certain human being who is surfing the web at work as well as the data from home or on the go, then marketers will have more information than ever. This will be a huge step and can possibly be a trend for several years. Overall cross device marketing is possibly the most enticing way to market because of how much more knowledge producers will have.