Thursday, November 24, 2016

Social Slideshow Ads

Advertisement is always evolving, now it is transforming to social slideshow ads. Although to a normal person, slideshow ads may seem like just another way of advertisement and there is no real difference, this form of advertisement is actually a lot more effective. To me personally, these kinds of advertisements are slightly more interesting because I always want to see what the next page holds so more time than not I slide it to see else there is. It also depends on what it being advertised, if it is something I'm not interested in at all then I just don't bother with the ad at all, but if it something I am semi interested in then the slideshow ad appeals me to the ad just a little bit more. These ads have also made a difference, wordstream.com states, "These ads also work! Take the sock company Stance for instance;comparing their static image ads to slideshow ads, they saw a decrease in cost per acquisition by 48%, a 2.42X increase in click-through-rate, and a 1.48 increase in return on ad spend." This makes a huge difference when talking about a big company such as stance and how much slideshow ads have actually helped. Overall companies should give out slideshow ads a try because it doesn't hurt to try.

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