This past summer we saw what could lead to the future of games and apps. Pokemon Go was a massive hit and although it has calmed down over the past few months, it showed that AR (augmented reality) games are something of the future and there definitely is a future in them. Now that companies see that this can be a success right now in the gaming community and possibly even more in the future, this is something we might see a lot more of in 2017. Along with VR (virtual reality) and AR games, consoles and headsets we could also end up with AR ads. There have been some AR ads in the past but not many where they have dominated to the market. This is what social media marketing might lead to in the future. AR advertising should be an interesting and possibly better way to connect with the consumers by connecting with them in ways that was impossible to do so before. There are endless possibilities that come with AR because even though they might not be there in the real world, anything can be seen in the virtual world. Overall I believe AR is a great way to market because of so many opportunities. Ideas to market to the targeted audience don't have to be simplified anymore and can now be literally out of this world when it comes to marketing to people.