Foursquare is a social media platform that has gone under my radar for a long time. I really didn't know what Foursquare was until today. I learned that it is a social network to connect people using their locations. With this application you can check in to places such as restaurants, bars, shops and cities so your friends can see where and what you are doing. This is a great tool for businesses big and small because it gives them exposure so they can get more customers. With Foursquare you can even search for top picks, trending, food, coffee, nightlife and entertainment depending on what city you're in. A great way to make sure your business gets publicity is being on foursquare so people can check in when they are there. You can even add it yourself if it is not there and add descriptions, pictures, categories and even a profile. Foursquare allows the owners or managers of places to send out promotions or deals and their customers will get a notification. This is a great way to bring in customers and if foursquare didn't have this available they would lose out on potential customers. One of the best things foursquare allows their customers to do is get deals based on checking in such as the first 10 customers to check in get a certain thing free or if you check in you will get a free dessert. Even though the customer gets something free out of it, it benefits the company more because they end up getting more customers to come to their restaurant or business. Overall Foursquare is a great platform to market your business because what it offers and the potential clients you can gain just from being on this social media site. There are many cool tools and little extra things on foursquare to keep people entertained and try new places, so in the end it is a win-win for everybody.