Twitter is arguably the most popular social media application today. So why wouldn't it be a good tool to use to market? That is exactly what many companies use Twitter for, to get their product or service out there to the public. Almost all my friends, co-workers and classmates have a Twitter, so we all know what is trending at every moment. I feel like Twitter is a great platform to market because first of all so many people have it, as well as all those people can share it with their friends. On Twitter you can even add pictures so whatever it is that is being put out their can be endorsed pretty easily and done well. Just because Twitter is a great platform to market doesn't mean that whatever you put up it will become popular and you will be successful, it is just a gateway to start and get your product/service more known. There is still a whole market planning and strategy that needs to be done in order to make sure what is being put out is presented well and make sure it is successful. Overall, I believe with the right tools Twitter is a great platform for social media marketing.